3M Green Fact


3M wanted to raise awareness of office waste by featuring a “Green fact” while promoting their new 3M recycle range.

The brief was to create both an engaging “Green Fact” opening message that blends seamlessly with the live action product demonstration within 30 seconds. I timed the animation in the animatic and style frame stage to make sure we can convey the message within 8 seconds and have enough time for the product demo.