Volkswagen Up! Volkswagen Up!

Volkswagen Up!

Rethink Space - Kinect App

First taste of designing for Kinect application to help launch the new Volkswagen Up! in Australia. Up! is a car which challenges the common misconception that small cars compromise on quality and safety.

As part of the campaign, Volkswagen has partnered with businesses such as Miss Chu’s and Gelato Messina across Sydney and Melbourne, featuring the car and the business locations on the map.

This showcase video is created by Kurt Toohey