The brief was to create a new logo & toolkit for Slimefest.
Nickelodeon wanted to keep the iconic block type and slime silhouette so we did some slight update with the logotype and simplified the silhouette created a landscaped version to better accommodates different applications.
Rebranding one of the most iconic events for Nickelodeon was not an easy task. Tapping into trend and pop culture without it looking too MTV since “tweens” were the audience and that would most likely be their first ever music festival.
Various deliverables include - Logo, Brand style guide, Toolkit & assets for On-Air and Print applications, In-Venue graphics.
Logo refresh - A side by side comparison of the logo.